Description
This is a book that will provide everything an entrepreneur needs to start and run a small business. It was written based on working with over 1000 different small businesses while a counselor at SCORE (Service Corps of Retired Executives). It is a revised edition from the original which was released in 2012. The revision is about a 75% change from the original, including significant new information is almost every chapter. The following will provide the table of contents for the book: Table of Contents Should you be an entrepreneur The key ingredient to entrepreneurial success The business plan Key business strategies Brand identification Researching your business and market The wheel of small business marketing The target audience Positioning Financial statements Financing a small business Legal Structure of your business Legal requiremenets when starting a business Pricing The elevator speech The marketing Stool Sales Developing a trifold brochure Social Media Promotion for small business Key insights into more effective advertising Networking Public Relations Brief advertising and promotion legal advice Managing day-to-day financial operations The Website and URL Heman Resorces Business insurance Summary-The keys to success in a small business INDEX
