Description
In this book the author offers a personal tour of the often irrational world of consulting. He chooses a storytelling format, deriving rules, laws and principles from his anecdotes to make the points memorable. His style is informal and personal, the secrets applicable to other disciplines. This book does not tell you how to become a consultant but midst the wit and humour are practical steps to become more effective in this highly competitive profession. Among the topics covered are pricing and marketing your services, keeping ahead of the client, avoiding traps, finding alternative approaches, establishing trust, measuring your effectiveness and dealing with client resistance.
