Description
Whether you’re just starting out and want to test the viability of your business, or you’re an established business looking to expand your reach, pop-ups offer an exciting and flexible opportunity. They’re a great way to try new business ideas, experiment with a new product, location or market, gain exposure, and learn about your customers – all with limited risk and financial outlay. Inside Pop-Up Business For Dummies, you’ll find: * Planning your pop-up venture – whether it’s a shop, studio, gallery, or community hub. * Finding the right space for you. * Negotiating with the landlord and sorting out the legalities. * Fixing up and fitting out your space on a budget. * Pulling in the punters – advertising and marketing your pop-up. * Managing a successful pop-up business day-to-day. * Closing up shop efficiently. * Lots of case studies, checklists, tips and hints from experienced pop-up people! Dan Thompson is an artist, writer and founder of the Empty Shops Network. An expert in the creative use of empty shops, Dan has pioneered the use of shops as community hubs and has written about the problems facing town centres for The Independent and The Guardian. Introduction 1 Part I: Planning to Pop Up 7 Chapter 1: Welcome to the World of Pop Ups 9 Chapter 2: Developing Your Pop Up Plan 19 Part II: Building on Your Pop Up Foundations 35 Chapter 3: Building Your Team 37 Chapter 4: Funding Your Project 57 Chapter 5: Finding Your Space and Your Landlord 73 Part III: Filling Your Pop Up with People 89 Chapter 6: Making an Impression: Branding and Marketing 91 Chapter 7: Producing and Distributing Leaflets and Posters 107 Chapter 8: Making the Most of Social Media 121 Chapter 9: Cooking Up a Media Storm for Your Pop Up 139 Part IV: Running Your Pop Up 153 Chapter 10: Designing and Kitting Out Your Space 155 Chapter 11: Managing Your Shop and Staff 173 Chapter 12: Meeting Your Customers 185 Part V: Looking to the Future 197 Chapter 13: Measuring the Success of Your Pop Up 199 Chapter 14: Packing Up and Moving On 213 Part VI: The Part of Tens 223 Chapter 15: Ten Useful Items to Have in Your Pop Up 225 Chapter 16: Ten Reasons Why Your Pop Up is Good for Business 231 Index 237
