Description
Market-Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a holistic view of the product innovation process. It has a product perspective, written from a managerial point of view, recognizing that product innovation, or new product development, is a discipline of its own. It is concerned with managing the products (goods and services) through their life cycle, integrating marketing knowledge and technological expertise, with the aim of getting satisfied customers. The book also gives a thorough treatment of the human and cultural aspects of product innovation by focusing on the change processes needed for the development of a market-oriented culture. Knut Holt is Professor Emeritus of Technology Management at the Norwegian University of Science and Technology. He holds a Master’s degree in Mechanical Engineering from the Norwegian Institute of Technology and has conducted postgraduate studies in Industrial Management at Massachusetts Institute of Technology and Harvard Graduate School of Business Administration. He has been Visiting Professor at Syracuse University; Erasmus University Rotterdam; the International Institute for the Management of Technology, Milan; Waseda University, Tokyo; and the Institute for Advanced Studies, Vienna, Austria. Further he has had assignments from a variety of organisations including Alfa-Laval and Volvo-Penta, Sweden; Valmet Oy, Finland; Danfoss, Denmark; Battelle Institut, Germany; TNO Holland; Bekaert SA, Belgium; OECD, France; IFAP and PRAXIS Management, Italy; The Ford Foundation and IBM, USA; Sony, Japan; and the Hong Kong Productivity Institute, Hong Kong. Throughout a long academic career he has given numerous seminars and lectured extensively in Europe, Japan, and the United States. Preface. Part One: Introduction. I. Scope. II. Historical review. III. Key concepts. IV. Creative thinking. V. People and change. VI. Summary of Part One. Part Two: Strategic issues. VII. Organizational culture. VIII. Management philosophy. IX. Business concept. X. Objectives and strategies. XI. Organization. XII. Competence. XIII. Communication. XIV. Summary of Part Two. Part Three: Operational issues. XV. Key participants. XVI. Product innovation and problem solving. XVII. Processing of projects. XVIII. Provision of need information. XIX. Need assessment in practice. XX. The user and quality. XXI. The user and the environment. XXII. Conclusion. XXIII. Summary of Part Three. References. Subject Index. Name index. About the author.
