Description
For the very first time, this book offers a complete overview the topic and its foundations of international entrepreneurship. With an in-depth analysis of the different theoretical foundations, it uses important empirical analysis and useful case studies to propose a new theoretical framework and interpretative modelling. ANTONELLA ZUCCHELLA is full professor of Marketing and Innovation Management at Pavia University, Italy, and Director of the Business Research Department there. She is author of four books and more than thirty articles, ranging from entrepreneurship to international marketing and management. PAOLO SCABINI has been researcher at the University of Pavia, Italy, in international entrepreneurship and is currently a consultant in these same areas for a consulting firm in Milan.
