Description
In order to do business effectively in contemporary South Asia, it is necessary to understand the culture, the ethos, and the region’s new trading communities. In tracing the modern-day evolution of business communities in India, this book uses social history to systematically document and understand India’s new entrepreneurial groups. HARISH DAMODARAN is a journalist who has worked for more than 16 years as a reporter and editorial analyst with the Press Trust of India and the Hindu Business Line. Currently Senior Assistant Editor at The Hindu Business Line, Damodaran has specialised in agri-business and commodities coverage. Insights from field-level reportage have helped in complimenting his wider interest in macro-economic policy, business and development issues. In December 2004, Damodaran was conferred a book writing-fellowship from the New India Foundation, Bangalore, which resulted in the present book.
