Description
PART 1: THE CONTEXT FOR CREATIVE INDUSTRIES ENTREPRENEURSHIP – Chapter 1: Defining the Terms – Chapter 2: Historical, Social, Cultural, Economic and Political Context of the Creative Industries. – Chapter 3: Theoretical Context for the Study of Entrepreneurship – Chapter 4: A System of Creative Industries Entrepreneurship: A Usable Framework – PART 2: HOW YOU DO IT: TAKING CARE OF BUSINESS – Chapter 5: Entrepreneurial Practices and Skills: Personal Skill Sets, the Gift Economy, Clusters and The State – Chapter 6: Entrepreneurial Business Plans and Models: The Nuts and Bolts of Running a Business – PART 3: CASE STUDIES: PROFILES OF SUCCESSFUL ENTREPRENEURS IN A VARIETY OF CREATIVE INDUSTRY CONTEXTS – Chapter 7: An Application of Entrepreneurial and ‘Intrapreneurial’ Practices and Skills in the Creative Industries – Case Study Set #1: Film and Screen – Chapter 8: Entrepreneurial and ‘Intrapreneurial’ Practices and Skills in the Creative Industries – Case Study Set #2: Writing, Publishing, Print Media, Radio – Chapter 9: Entrepreneurial and ‘Intrapreneurial’ Practices and Skills in the Creative Industries – Case Study Set #3: Public Relations, Advertising and Fashion – Chapter 10: Entrepreneurial and ‘Intrapreneurial’ Practices and Skills in the Creative Industries – Case Study Set #4: The Music Industry – Chapter 11: Entrepreneurial and ‘Intrapreneurial’ Practices and Skills in the Creative Industries – Case Study Set #5: Gaming and Design
