Description
In 2014, I coined two new words to describe a Subscription-based business model: DOGPOO and DOSAA. No, not referring to the mouth-watering Indian Dosa, nor actual dog doo-doo :-). DOGPOO stands for Do Once, Get Paid Only Once. DOSAA stands for Do Once, Sell Again and Again. So DOGPOO and DOSAA – that’s the title of my 8th book that I’ve written. I have been selling online since 1997. And I’ve taken 25 years of my experience selling digital products, distilled it all down to the most concentrated version, to 67 proven and implementable tips and tactics and powerful true stories, for Entrepreneurs & Digital Creators. If you create digital content, sell online courses, have a membership site, a podcast, a YouTube channel, write books or blog posts, this book is for you. This book will help you create better products, create them faster, create more engaging content, sell more products, make better decisions, use the right tools, and show you how to validate your product before you go off and work on it for , then you launch it, and … crickets. It will show you how to promote your website better, build a list, write better books, create better videos and podcasts, and also show you how to build a bigger audience. You know that question people always ask: “If you could go back 20 years and talk to your younger self, what advice would you give them?” This is that book, a book that I wrote with a younger me in mind. But there’s no generic life advice BS. It’s entirely written specifically for digital marketers, content creators and entrepreneurs. You can greatly cut short your learning curve and your execution curve as a Creator, by reading this book and learning from my mistakes as well as the things I’ve done well. Praise for DOGPOO & DOSAA “Ravi does a wonderful job of taking what can be a complex topic and breaks it down so that is fun and informative. This book uses playful acronyms to help readers understand the power of creating a product one time and then explains how to benefit from the power of that one product being sold over and over again. If you want to maximize your creative efforts to receive the best results, then this is the book for you.” – Jared Easley, Co-Founder, PodcastMovement.com “Ravi makes his agenda clear from the first chapter of the book – that he wants to make you smarter by adding a lot of value. As you read through the subsequent chapters, you will come out with a feeling that Ravi has actually delivered a masterclass for the price of a book. Read this book right away and, more importantly, put the ideas and strategies that Ravi shares to work for your own projects. When you make a fortune, don’t forget to send at least a “thank you” card to Ravi for his generosity.” – Rajesh Setty, Co-founder of Audvisor.com, Author of “Smart, but Stuck” Ravi Jayagopal is a Business Coach, Entrepreneur, 8-time Author, Podcaster, WordPress Developer, Digital Marketer, Speaker, and also an Amateur Ventriloquist 🙂 He is the Co-founder & Co-developer of DigitalAccessPass.com, a membership plugin & marketing platform for WordPress. Ravi launched his first website in 1997 and has been selling digital products online for the past 25 years. He has consulted with, and coached thousands of clients and helped them create a profitable online business using digital products, membership sites, and recurring subscriptions. He was the first Indian (back in 1998 when he was still living in India) to sell a physical book online to an international market. After failing at two brick-n-mortar businesses in India, he moved from India to New York in 2000, taking on a programming job. As a hobby, working nights and weekends, he developed and marketed the world’s first digital download protector software for PayPal and ClickBank. In 2007, he wrote his first book called “No Business Like E-Business” which went on to become an Amazon category best-seller at the time. He invented “Content Dripping” and co-founded the world’s first membership plugin for WordPress, Digital Access Pass (DAP), which was the first software ever to do content dripping, along with his wife.He is the host of the podcast “Subscribe Me” at SubscribeMe.fm, where he talks all about the making, marketing, and monetizing of online digital content. He is also the author of a book by the same name, “Subscribe Me: Making, Marketing & Monetizing Online Digital Content with Membership Sites, Online Courses and Recurring Subscriptions”.Ravi is also the creator of WordPress plugins S3MediaVault.com and CoolCastPlayer.com.Coming from humble beginnings in India, Ravi today is a successful entrepreneur, and through his family foundation in India, he and his wife give back to Indian children and communities in need.Ravi lives in San Diego, CA with his wife Veena Prashanth (co-founder of DAP, creator of Smart Quiz Builder), 2 amazing kids, and 2 of the sweetest dogs in the world.Read more about Ravi at https://SubscribeMe.fm/ravi-jayagopal
