Description
“Deftly and compassionately captures [Ben’s] genius in all its entrepreneurial splendor…This tale will keep you entertained.”–New York Times Book Review. A former CEO of Ben & Jerry’s tells how two ’60s holdovers built a single ice cream store into one of America’s hottest companies. From modest beginnings–opening their first ice cream shop in a renovated gas station–to entrepreneurial challenges, including their clash with Hagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider’s account of Ben & Jerry’s ice cream empire. Fred “Chico” Lager joined Ben & Jerry’s in 1982 as general manager and became president and CEO. He resigned in 1991 but continued to serve on Ben & Jerry’s board of directors. He lives in Williston, Vermont.
