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    Bestimmungsfaktoren und Alternativen der Absatzwegewahl: Das Beispiel Automobilindustrie (ebs-Forschung, Schriftenreihe der EUROPEAN BUSINESS SCHOOL Schlo Reichartshausen)

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    Customer Trust Management: Ein Beitrag Zum Vertrauensmanagement Im Lebensmitteleinzelhandel

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    Der Zusammenhang Zwischen Kundenzufriedenheit Und Kundenloyalitt: Eine Untersuchung Moderierender Effekte (Schriftenreihe Des Instituts Fur Marktorientierte Unternehme)

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    Die Loyalit t Unzufriedener Kunden: Determinanten Und Implikationen

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    Diffusion Neuer Produkte: Der Einfluss Von Produkteigenschaften (Betriebswirtschaftslehre F r Technologie Und Innovation)

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    Effizienzkonditionen und Kostenrechnung: Evaluation im Rahmen der Konditionengestaltung zwischen Nahrungsmittelindustrie und Handel (Wirtschaftswissenschaften)

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    Electronic Contracting im elektronischen Handel: Das Beispiel der amerikanischen Versicherungsbranche (Gabler Edition Wissenschaft)

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    Electronic Retailing: Marketinginstrumente Und Marktforschung Im Internet

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    Filialspezifisches Warengruppenmanagement

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    Groflchige Einzelhandelsbetriebe: Ein Paradigma zwischen freier Standortwahl, staatlicher Reglementierung und zufriedenen Verbrauchern (Wirtschaftswissenschaften)

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    Konkurrenzforschung Im Marketing: Analyse Und Prognose (Duv Wirtschaftswissenschaft)

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    Kundenorientierte Einkaufszentrengestaltung (Forschungsgruppe Konsum Und Verhalten)

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