Description
B Corps are an exciting, rapidly growing new form of business, and this is the definitive guide to becoming one – and to making the most of it once you’re certified. Author Ryan Honeyman worked closely with the cofounders of B-Lab, the organization that certifies B Corps, throughout the writing of this book. The goal of the B Corporation movement is to show how private business – one of the most powerful forces on the planet – can solve social and environmental problems while generating jobs and creating stronger communities. Aspiring B-Corps must meet rigorous performance, accountability, and transparency standards. Honeyman makes the business case for B Corps, looks at what’s involved in implementing the kinds of policies being a B Corp requires, and walks readers through the certification process. He includes enthusiastic accounts by business leaders testifying to the many rewards of becoming a B Corp. By providing impartial proof of social and environmental responsibility, becoming a B Corp enables a business to stand out from the competition. This book shows aspiring companies how they can join an elite, growing community of businesses including Patagonia, Seventh Generation, Ben & Jerry’s, Etsy, King Arthur Flour, and nearly 1,000 others – that want to make a difference while they make money. Ryan Honeyman is the founder of Honeyman Sustainability Consulting, a Certified B Corporation. He helps businesses save money, improve employee satisfaction, and increase brand value by maximizing the value of their sustainability efforts-including helping them certify as B Corps. Ryan writes about B Corps in media outlets like TriplePundit, speaks about B Corps at places like the UC Berkeley Haas School of Business, and consults with B Corp clients like Ben & Jerry’s, Nutiva, and CleanWell. Ryan Honeyman is the founder of Honeyman Sustainability Consulting, a Certified B Corporation. He helps businesses save money, improve employee satisfaction, and increase brand value by maximizing the value of their sustainability efforts-including helping them certify as B Corps. Ryan writes about B Corps in media outlets like TriplePundit, speaks about B Corps at places like the UC Berkeley Haas School of Business, and consults with B Corp clients like Ben & Jerry’s, Nutiva, and CleanWell. The B Corp DECLARATION of INTERDEPENDENCE (Preface) FOREWORD INTRODUCTION Part One: Overview Using Your Business as a Force for Good is Good for Business A Brief History from A to B: AND 1 to B Corps B Corps: The Quick and Dirty Why B Corps Matter Part Two: 10 Benefits of Becoming a B Corporation Being Part of a Community of Leaders with Shared Values Increasing Your Credibility & Building Trust Generating Press Benchmarking Your Performance & Gaining Internal Alignment Attracting Investors Protecting Your Mission for the Long Term Attracting Talent & Engaging Your Employees Building Collective Voice Saving Money Leading a Global Movement Part Three: The B Impact Assessment: How to Use Business as a Force for Good Good for Workers Good for Communities Good for the Environment Good for the Long Term Good to the Core Part Four: The Quick Start Guide CONCLUSION FAQ APPENDIX RESOURCES Acknowledgments Index Author promo About the Author About B Corp
