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Zombie Marketing: The Epidemiology of Brand Awareness

SKU: 9781517593438

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Zombie Marketing: The Epidemiology of Brand Awareness, Fred Wiersema, 9781517593438

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Zombie Marketing is an approach to making your brand as contagious and communicable as a zombie virus. It’s a set of strategies and tactics for marketing success built upon The World Health Organization’s five main phases of a pandemic. These describe the spread of a virus from patient zero to pandemic status. Zombie Marketing is a new way of looking at generating brand awareness and how social media has enabled the entrepreneur to exploit the vast opportunities which have emerged in the post-apocalyptic context of a fragmented marketplace

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