Description
Innovating in an uncertain and unpredictable environment is becoming the norm for most companies. This book explores how uncertainty can shape product innovation, process innovation, and the new product development process. It does this by covering several areas of research, from the analysis of the entrepreneur as the pinnacle of innovation to the drawbacks associated with the development of new products in conditions of high uncertainty. Literature analysis, case studies, and quantitative analysis are presented to drive the reader through the latest concepts and discoveries available on the scientific literature. Chapter 1: The Unpredictable Environment and Role of Innovation Chapter 2: The Entrepreneurs, the Innovation Process and the Management of Uncertainty Chapter 3: The Necessity and the Drawbacks of Product and Process Innovation Chapter 4: A Review of Excessive Development Studies on the New Product Development Process Chapter 5: Managing Uncertainty Through Stage-Gate, Agile and Overspecification Chapter 6: The Threat of Uncertainty in the New Product Development Process Chapter 7: Conclusion
