Description
The authors of the book are professionals and students, who are part of the Google’s Associate Product Manager program. The authors have collated their experiences, insight and knowledge to expand the average reader’s understanding of the inner workings and decision-making process of the tech industry. Griffin Kao is a computer science and mechanical engineering student at Brown University. He’s worked as both a software engineer and product manager at B2B and B2C companies in tech, and has acquired a lot of insight into how the tech industry operates. Jessica Hong is studying computer science at Cornell University. She’s been able to witness the impact of technology in the world through her previous roles as a software engineer, product manager, and venture capital partner. Michael Perusse is a Harvard University student of Computer Science and Mathematical Sciences. He’s worked as a product management intern for both Google and Microsoft, and has written for a variety of magazines and websites. Weizhen Sheng is at the University of Pennsylvania, studying Networked & Social Systems Engineering and pursuing a Master’s degree in Data Science. He’s previously worked as a product manager and engineer in the tech industry, and as an analyst at an investment board. These experiences have offered him unique perspectives on how tech is used, from consumers to financial institutions. Part 1: Getting Started.- Chapter 1: The Second Mover Advantage.- Chapter 2: Election Meddling.- Chapter 3: Cashless Cash.- Chapter 4: Pivot to Perfection.- Chapter 5: The Chicken or the Egg.- Part 2: Gaining the Edge.- Chapter 6: The Secondary Market.- Chapter 7: Cutting out the Middleman.- Chapter 8: Innovating an Industry.- Chapter 9: Flourishing Freemium.- Chapter 10: Fake It ‘Til You Make It.- Part 3: Extending the Lead.- Chapter 11: Online to Offline (O2O).- Chapter 12: The Last Mile Problem.- Chapter 13: Tech IPO Flops.- Chapter 14: Apples to Apples.- Chapter 15: Memes as Marketing.- Part 4: Failing.- Chapter 16: Un-assistive Voice Assistants.- Chapter 17: Too Much of a Good Thing.- Chapter 18: print(“No.”).- Chapter 19: The Rise and Fall of Virtual Reality.- Part 5: Society.- Chapter 20: Chinese Women in Tech.- Chapter 21: Mental Health Algorithms.- Chapter 22: I Made It; It’s Mine.- Chapter 23: What to Expect When You’re Expecting a Billion New Users.- Chapter 24: Wisdom of the Crowd.- Chapter 25: Dataism and Transhumanism.- Glossary.-
