Description
Derral Eves is a video marketing expert, coach, and speaker. He consults some of the biggest YouTubers in the world on audience development and data-driven strategies. He is the founder of VidSummit, an exclusive annual conference for video creators and marketers. He is executive producer of the highest grossing crowdfunded movie or TV project of all time. Dedication vii Foreword xiii Introduction xix Part I The Platform 1 Try, Fail, Analyze, Adjust: A YouTube History Lesson 3 2 The YouTube Ecosystem 9 3 The YouTube AI: A Deep Learning Machine 21 4 The Algorithm Breakdown 27 Part II The Opportunity 5 Why Most YouTube Channels Fail to Succeed 41 6 Make Money Partnering with YouTube 57 7 Use Your Influence to Generate Big Money 75 8 The Real Power of Your Influence: Making a Difference 87 9 How Businesses Extend Their Reach and Drive Revenue 95 Part III The YouTube Formula 10 The Data-Driven, Human-Centered Formula 115 11 Identify Your Audience 127 12 Recon and Research 143 13 Content Is King 153 14 Feedback Is Queen 169 15 Title and Thumbnail: Success Starts with a Click 183 16 Engaging Viewers’ Attention So They Watch More 211 17 Creating a YouTube Content Strategy 223 18 Building a Community around Your Content 251 19 Optimizing, Launching, and Promoting Your Video 269 20 Tweaking Your Content 283 21 Try, Fail, Analyze, Adjust: Your YouTube Success 295 Appendix: Free YouTube Formula Bonus Companion Course 301 About the Author 303 This Is Not Your Normal Acknowledgement 305 Index 307
