Description
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide INTRODUCTION Part 1: The Art of Strategic Thinking Chapter 1: Analysis- The Starting Point Chapter 2: Four Routes to Strategic Advantage Chapter 3: Focusing on Key Factors Chapter 4: Building on Relative Superiority Chapter 5: Pursuing Aggressive Initiatives Chapter 6: Exploiting Strategic Degrees of Freedom Chapter 7: The Secret of Strategic Vision Part 2: Buidling Successful Strategies Chapter 8: The Strategic Triangle Chapter 9: Customer-Based Strategies Chapter 10: Corporate-Based Strategies Chapter 11: Competitor-Based Strategies Chapter 12: Corporate Strategy > Chapter 13: Understanding the Economic Environment Chapter 14: Coping with Strategic Change Chapter 15: Japan: Myths and Realities Chapter 16: Foresighted Decision Making Chapter 17: A Strategic Success Formula?
