Description
What catches a customer’s attention in a store? What makes one display more inviting than another? What type of layout encourages lingering, longing and – most importantly – buying? Answering these critical questions and more, this title features profiles of entrepreneurs, corporations and small-business owners who have created innovative, buyer friendly retail spaces. From Blockbuster to Bergdorf Goodman, Prada to the Paris Apartment, Rogers and Kitchen to Eddie Bauer, readers discover how top retailers around the world have transformed selling environments large and small. The text demonstrates how to transform both small and large retail environments – in terms of approaches, aesthetics and marketability and provides tips and techniques for attracting customers into the store, encouraging them to stay and spend money and come back soon. Practical and philosophical issues, from ergonomic concerns to ways of welcoming customers and making them feel at home are addressed in order to help owners of any size business keep their cash registers ringing.
