Description
Google is key to managing the online presence of your business. Think of the Google search results for your brand name as a “digital business card”-the single most important online representation of your brand message. In The Fundamentals of Brand SERPs for Business (hardcover edition), Jason Barnard uses exclusive insight from his business, Kalicube, to explain why Brand SERPs are a vital part of any digital marketing strategy. Google reflects the world’s opinion of your brand, so learning how to tailor your Brand SERP elevates brand credibility, audience engagement, and overall success. With other brands leaving their online reputation to chance, now’s the time to make your Brand SERP “sexy” and surpass the competition. Jason Barnard (The Brand SERP Guy) is an author and digital marketing consultant. He specialises in Brand SERP optimisation and Knowledge Panel management. Author:Jason’s first book, The Fundamentals of Brand SERPs for Business, was published in January 2022. He regularly publishes articles on leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly writes for others including Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. Speaker:Major marketing conferences worldwide regularly invite Jason to speak about Brand SERP and knowledge panels, including BrightonSEO, PubCon, SMX series and YoastCon. Podcast host:Spanning 4 seasons his podcast, “With Jason Barnard…” has become a weekly staple in the digital marketing community. Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski… Over 200 episodes available, and counting. The conversations are always intelligent, always interesting, and always fun! Company:He is founder and CEO at Kalicube – a groundbreaking digital marketing agency that, through the Kalicube Pro SaaS platform, helps clients optimise their Brand SERP and manage their knowledge panel. Companies founded: Jason has founded multiple companies: Kalicube in France in 2015, but also WTPL Music in France in 1991 and UpToTen in Mauritius in 2000. Backstory:Jason has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a website for kids based on the characters Boowa & Kwala that he built up to become one of the 10,000 most visited sites in the world. Before that he was a professional musician with the Punk-Folk group The Barking Dogs. And before that he studied Economics and Statistical Analysis at Liverpool John Moores University. Why does Jason call himself The Brand SERP Guy? Your Brand SERP is what your audience sees when they google your brand or personal name. Jason is the leading expert in this field – he has been studying, tracking and analysing Brand SERPs since 2013. Using the database in Kalicube Pro SaaS platform, he has been tracking and analysing over 70,000 brands across a dozen countries… Conclusion: your Brand SERP is your new business card, an honest critique of your content strategy and a reflection of your brand’s digital ecosystem. That should pique the interest of any marketer in any industry
