Description
The Frugal Book Promoter assures your book gets the best possible start in life, whether your publisher assigns zero dollars or thousands to your book’s marketing campaign. A former publicist, the author provides no-nonsense basics to build the essentials you need to build a time-saving social media campaign and knock’em dead lists of influencers that will be more effective than anything you could buy. Pick and choose from dozens of ideas for promotions that she developed or refined through extensive (and award-winning) book campaigns of her own. Several will match your pocketbook and personality. “The most expensive part of book promotion are the mistakes. This book will save you time and money.” –Dan Poynter, legendary author of The Self-Publishing Manual “Carolyn Howard-Johnson’s Frugal Book Promoter is… a classic!” –Bookbaby.com “[Carolyn Howard-Johnson is] an incessant promoter who develops and shares new approaches for book promotion.” –Marilyn Ross, founder, Small Publishers of North America and coauthor of The Complete Guide to Self-Publishing> “The Frugal Book Promoter has given me ideas that would never have occurred to me and has changed the way I think about book promotion.” — Mark Logie, award-winning poet and short-story writer Carolyn Howard-Johnson (@FrugalBookPromo) is a multi award-winning author of both fiction and nonfiction. She is a former publicist for a New York PR firm and a marketing instructor for the UCLA Extension Writers’ Program. She has appeared on hundreds of TV and radio stations both nationally and locally, and her poetry, essays, columns and stories are published frequently in journals and on the web. She admits to loving marketing almost as much as she loves writing. Learn more at www.HowToDoItFrugally.com From Modern History Press Carolyn Howard-Johnson brings her experience as a publicist, journalist, marketer, editor, and retailer to the advice she gives in her HowToDoItFrugally Series of books for writers and the many classes she taught for nearly a decade as instructor for UCLA Extension’s world-renown Writers’ Program including a class on editing for self-publishers. The books in her HowToDoItFrugally Series of books for writers have won multiple awards. That series includes The Frugal Book Promoter and The Frugal Editor which won awards from USA Book News, Reader Views Literary Award, the marketing award from Next Generation Indie Books and others including the coveted Irwin award. How to Get Great Book Reviews Frugally and Ethically launched to rave reviews from Karen Cioffi, The Article Writing Doctor: “I’m an author, content writer, and online marketing instructor. Reading Carolyn Howard-Johnson’s The Frugal Editor has given me lots and lots of tips and reminders on how to write right, whether I’m writing fiction, nonfiction, blogging, or marketing. It’s a writing tool I’ll refer to over and over again.” Howard-Johnson is the recipient of the California Legislature’s Woman of the Year in Arts and Entertainment Award, and her community’s Character and Ethics award for her work promoting tolerance with her writing. She was also named to Pasadena Weekly’s list of “Fourteen San Gabriel Valley women who make life happen” and was given her community’s Diamond Award for Achievement in the Arts. The author loves to travel. She has visited nearly 100 countries and has studied writing at Cambridge University in the United Kingdom; Herzen University in St. Petersburg, Russia; and Charles University, Prague. She has been in love with words and syntax since she took an advanced grammar class from Miss Jones (no kidding!) in high school and, curiously followed up with grammar from a professor who was of Russian royalty at USC and another in Heiroglyphics from a professor who was made a Duke for his service during the great flood of Florence in 1966. Carolyn’s website is www.howtodoitfrugally.com.
