Description
Colin Barrow has lectured in business schools in the UK, the USA, Australia, the Far East and throughout Europe. A former visiting fellow at Cranfield School of Management, he is the author of the 30 Day MBA series, Financial Management for the Small Business and Starting a Business from Home (all published by Kogan Page). Paul Barrow is a visiting fellow at Cranfield and also a consultant advising SMEs on growth strategies. Robert Brown is a visiting fellow at Cranfield and directed the Graduate Enterprise Programme there, where he led a course on entrepreneurship. Section – ONE: Strategy and purpose; Chapter – 01: Introduction; Chapter – 02: Assignment 1:Coming up with a winning idea for your business plan; Chapter – 03: Assignment 2:Strategy – the big picture; Chapter – 04: Assignment 3:You and your team; Section – TWO: Market research; Chapter – 05: Introduction; Chapter – 06: Assignment 4:Researching customers; Chapter – 07: Assignment 5:Researching competitors; Chapter – 08: Assignment 6:A plan for market research; Section – THREE: Competitive marketing strategies; Chapter – 09: Introduction; Chapter – 10: Assignment 7:Products and/or services; Chapter – 11: Assignment 8:Pricing; Chapter – 12: Assignment 9:Advertising and promotion; Chapter – 13: Assignment 10:Place and distribution; Chapter – 14: Assignment 11:People, process and physical environment; Chapter – 15: Assignment 12:Competing online; Section – FOUR: Operations; Chapter – 16: Introduction; Chapter – 17: Assignment 13:The selling methods plan; Chapter – 18: Assignment 14:Making, outsourcing and supplies; Chapter – 19: Assignment 15:Legal and regulatory factors; Section – FIVE: Reviewing financing requirements and options; Chapter – 20: Introduction; Chapter – 21: Assignment 16:The sales forecast; Chapter – 22: Assignment 17:Cash-flow projections; Chapter – 23: Assignment 18:The profit and loss account; Chapter – 24: Assignment 19:The balance sheet; Chapter – 25: Assignment 20:Break-even analysis; Chapter – 26: Assignment 21:Estimating financing requirements; Chapter – 27: Assignment 22:Stress testing your business projections; Section – SIX: Business controls; Chapter – 28: Introduction; Chapter – 29: Assignment 23:Financial controls; Chapter – 30: Assignment 24:Sales and marketing controls; Chapter – 31: Assignment 25:Other business controls; Section – SEVEN: Writing up and presenting your business plan; Chapter – 32: Introduction; Chapter – 33: Assignment 26:Writing up and presenting your business plan; Chapter – 34: Index of key organizations and resources for business planning;
