Description
The original Beginner’s Guide To PPC was released to widespread acclaim in 2018 for being a concise, comprehensive, and accessible introduction to pay-per-click advertising. Anya Gildner has followed up the success of the original guide with this paperback, expanding on the online guide and updating the contents for 2019. Inside, you’ll learn the latest methods of creating, managing, analyzing, and reporting for Google Ads. In this book, you will learn the following: Keyword Research & Analysis For PPC Building a Google Ads Campaign Conversion Optimization & UX Analytics & Measuring PPC Results Google Ads Management & Optimization Automation & The Future Of PPC Privacy & Advertising About The Author Anya cofounded Discosloth, a paid search and search optimization company, in 2017. Since then, Discosloth has worked with clients like Volvo, AirTreks, and been featured in media like the New York Times, Washington Post, Arkansas Business, and Inc Magazine. She speaks at marketing conferences and runs training sessions for corporate and university clients. She has traveled to dozens of countries and is obsessed with Harry Potter, wine, and chocolate.
