Description
The Art of the Start is the classic bestselling guide to launching and making your new product, service or idea a success. Fully revised and expanded for the first time in a decade, The Art of the Start 2.0 now features Guy Kawasaki’s advice on the tools which make it easier than ever to get established – including social media, crowdfunding and cloud computing. Whether you’re an aspiring entrepreneur, own a business, or want to get more entrepreneurial within any organization, this book will help you make your crazy ideas stick. It’s an adventure that’s more art than science – the art of the start. ‘The Art of the Start 2.0 is the ultimate entrepreneurship handbook. Kawasaki’s generous wisdom, tips, and humour reflect his successes and failures. We can all benefit from his insights.’ Arianna Huffington, President and Editor-in-Chief, Huffington Post ‘A successful entrepreneur requires three things- a garage, an idea, and this book – Guy’s irrepressible guide to the raw essentials of life in a young company.’ Michael Moritz, Sequoia Capital
