Description
Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate-as experiences to immerse ourselves in at will. Frank Rose introduces us to the people who are reshaping media for a two-way world, changing how we play, how we communicate, and how we think. Frank Rose is a leading writer and speaker on digital culture. A senior fellow at Columbia University School of the Arts, Frank teaches global business executives as faculty director of the executive education seminar Strategic Storytelling, presented by the School of the Arts in partnership with Columbia Business School. His books include The Art of Immersion and West of Eden. He lives in New York City.
