Description
“This book is probably the most honest, straightforward entrepreneurship book I have ever read,” Joao Fernandes, BuzzStreets “Packed with practical advice that I had to learn through trial and error. I am going to bulk buy and hand out to any new entrepreneurs on my mentorship program” Rachel Watkyn, Tiny Box Company THE INSIDE PICTURE OF WHAT IT REALLY TAKES TO CREATE A SUCCESSFUL START-UP Why do some start-ups succeed and others fail? What is it like to be an entrepreneur? How do others manage to get past their fear, raise funds, deal with seemingly impossible challenges? Find the answers to these questions and more. From discussions on mindset to MVPs, fear to finance, sales and marketing to systems, and the whys and the hows of setting up a business in a way that you can grow and scale successfully and the pitfalls to avoid. All the major topics are covered and each chapter is packed with thought-provoking ideas that you can use or adapt in your business. The practical advice is illustrated by anecdotes, sometimes funny, sometimes sad, always informative, from leading entrepreneurs and innovators across the globe. If you are planning to be an entrepreneur or growing your business, this book is for you If you are thinking of starting a business, this book will help you take that step forward. It will not just give you courage and help you start out right. When you are growing a business, solid foundations are what will ensure that growth is sustainable. Start for Success will help you set those foundations in place, and for entrepreneurs already on their growth journey, help spot any loose footings. Starting and growing a business will always be full of the unexpected, but you will come to understand that you, too, can overcome virtually anything, if you want to badly enough. “This book sweeps away the mystery and enigma surrounding entrepreneurship and replaces it with practical guidance and insights” Duane Jackson, serial entrepreneur “This book reveals what it is really like, and what it really takes to create and grow a successful start-up. I wish I had this book when I started out on my entrepreneurial journey 25 years ago.” Steve Bolton, Bolt Partners
