Description
This book transfers the newest service research concepts, such as value co-creation, to family forestry context. The book is aimed at as learning material for higher-education students in Western economies, and as a handbook for forest scientists worldwide. It has a strong theoretical base, but also a practical orientation with examples of novel forest services from different regions and contexts. The five parts of the book are: I Conceptualization of Service Approaches in Family Forestry; II Market and Policy Environment; III Public Service and Business Innovations; IV Communication, Cooperation, and Organizations for Services; and V Transitions Governance. Each part begins with a chapter that is more conceptual and thus sets the stage for the subsequent chapters, which then focus on a regional perspective or some more specific theme under the part’s coverage. Introduction; Teppo Hujala et al.- Section I. Market environment and context.- 1. Conceptual foundations of service-dominant logic; Marja Toivonen et al.- 2. Change of forest owners’ values and other service-demand drivers; Heimo Karppinen et al.- 3. Societal expectations from family forestry; Anna Lawrence et al.- 4. Evolving intersection of public policies and services; Teppo Hujala et al.- Section II. Public service and business innovations.- 5. Innovation types in family forestry; Gerhard Weiss et al.- 6. Innovation management; Eric Hansen et al.- 7. New England advances in forest services; Brett Butler et al.- 8. Landowner perspective on novel uses of forest services; Sami Berghll et al.- 9. Business models in transition countries; Miika Kajanus et al.- Section III. Emerging service topics.- 10. The diversifying use of family forests; Mikko Kurttila et al.- 11. Non-wood forest products innovations; Alice Ludvig et al.- 12. Conservation agreements as services; David Kittredge et al.- 13. Forest planning services re-invented; Vilis Brukas et al.- 14. Gender perspective on forest services; Gun Lidestav et al.- Section IV. Transitions governance.- 15. Sustainability transition as a driver; Anne Toppinen et al.- 16. Enabling institutional change in policy level; Juha Hiedanp et al.- 17. Role of social networks and social capital in forest services; Jessica Leahy et al.- 18. Service design and co-creation as future-oriented micro-level assets; Teppo Hujala et al.
