Description
Join digital publishing expert Robert J Phillips as he guides entreprenuers and senior executives through many of the processes, specifications, methodologies and detail involved in building commercially successful content-based membership businesses in the 21st century. This book is based on personal knowledge, insight and experience rather than merely the theoretical. As a result the author envisions an example vertical industry portal business. He outlines the corporate strategy; platform development and specifications, including artificial intelligence functionality; the various content and business model options; audience development and the commercial activities, ranging from individual and corporate subscriptions, through to advertising and R&A report sales. Robert J Phillips has 15+ years leadership experience at CEO and Executive-level. The digital media businesses and/or products envisaged, developed, delivered and then managed have generated more than $130 million in profit, with exceptional margins for a variety of large >$2 Billion media conglomerates listed on the LSE and exciting start-up, or early-stage companies in London, San Francisco and Melbourne.
