Description
Product Development Strategy provides a concise theoretical and analytical discussion relating to the theory and practice of strategy, innovation capacity, and entrepreneurial performance. The book discusses an innovative perspective which provides a practical insight into the field of product development strategy. Mina Tajvidi and Azhdar Karami 1 Introduction 2 Literature review 3 Researching strategy 4 Product Development Strategy 5 Innovation capacity 6 Entrepreneurial firm performance 7 Final lessons and conclusion
