Description
High-technology firms and service companies have a choice: either compete with Microsoft or partner with it. In this text, readers will see how to increase and leverage their firm’s connections to Microsoft to expand their shared interests and increase profitability. Drawing on years of experience, the authors help readers succeed in partnering by understanding Microsoft culture and becoming attuned to the firm’s strategies. Ted Dinsmore has worked in the IT services industry for 20 years. In the mid-nineties, Ted joined with a systems integration firm in the UK known as OS Integration, which had the vision of project-based consulting. Edward O’Connor is managing partner of HipKnotix LLC, which provides strategic, marketing and operations management consulting services to high-tech manufacturers and services firms.
