Description
Christopher Bones is co-founder of GoodGrowth, He is an established thought leader in organizational strategy and change management in companies such as Diageo, Cadbury, Schweppes and Shell. He is Professor of Creativity and Leadership at Alliance Manchester Business School. James Hammersley is a co-founder of GoodGrowth whose clients include Bupa, The Open University, Barclays Connector and O2. Nick Shaw is Director of Digital for Good Growth. He has over 10 years of experience in leading and helping a variety of organizations to improve their sales effectiveness and innovation performance. Chapter – 01: Building digital strategy that works; Chapter – 02: Why digital strategies fail and how to recognize failure; Chapter – 03: Levers for digital growth and how to use them; Chapter – 04: The importance of innovation in driving success; Chapter – 05: The dark side of digital; Chapter – 06: Emerging digital business models; Chapter – 07: The e-commerce system; Chapter – 08: Building a customer-centric culture; Chapter – 09: Making digital choices that differentiate success from failure; Chapter – 10: This is the business of transformation
