Description
The CEO who transformed the foundering Apple Computer Inc into the country’s top marketing powerhouse gives his own account of one of the most celebrated corporate crises in recent years.
Original price was: $118.00.$16.00Current price is: $16.00.
Odyssey: Pepsi to Apple … the Journey of a Marketing Impresario, John Paul Lederach, 9780060915278
The CEO who transformed the foundering Apple Computer Inc into the country’s top marketing powerhouse gives his own account of one of the most celebrated corporate crises in recent years.
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