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Odyssey: Pepsi to Apple … the Journey of a Marketing Impresario

SKU: 9780060915278

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Odyssey: Pepsi to Apple … the Journey of a Marketing Impresario, John Paul Lederach, 9780060915278

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The CEO who transformed the foundering Apple Computer Inc into the country’s top marketing powerhouse gives his own account of one of the most celebrated corporate crises in recent years.

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