Description
This is a lively, thought provoking and absolutely essential book for all women who have ideas about owning their own business or who have dreamt about turning their business idea into a reality. It’s a book with endless tips and guidance for women plus Helen’s ideas, facts and figures are liberally interspersed with real life stories and examples of where business people have got it both right and wrong. Tina Thomson, Global Director at United Succes provided this feedback after reading it “An invaluable ‘must-read’ for all business owners – not only those starting up. Helen’s down-to-earth honesty and humour make the book easy to read and her extensive experience and practical advice is priceless. The tips from entrepreneurs she interviewed at the end are the cherry on top of this unique book.” The book has sections that include: coming up with your business idea; naming your business; creating your personal brand; leadership; self development; getting the finances right; avoiding sales mistakes; business growth; creating a business network; the challenges for women in what can still very much be a man’s business world and so much more. Every single page is full of information and ideas and Helen’s experience as an EU Female Entrepreneurship Ambassador comes through in almost every chapter as this book touches on subjects relevant to women all around the world.
