Description
Naming is the first–and some say hardest–step in creating a brand. This guide gives you practical advice and real-world examples that help you get past the frustration, cut the expense, and avoid common mistakes and pitfalls in naming your company or product. Inside, you will find: – What worked for the world’s biggest brands – The key criteria of a great name – What common advice is nonsense that you should avoid – How to create, evaluate and implement your name – Navigate past the stumbling blocks that waste your tme and cost you money – Dealing with the challenge of domain names – Addressing complex issues such as how company names relate to product names, renaming, and naming for mergers and acquisitions – Now with expanded tools for finding names and creating new ideas Merriam’s Guide to Naming provides you with a proven process that works for small-budget start-ups and scales for billion dollar global organizations.
