Description
The second edition of Managing Retailing is a comprehensive textbook designed to meet the needs of postgraduate management students. Based on original research, it provides an in-depth coverage of retailing theory and explains the key concepts of retailing through numerous illustrations, examples, exhibits, tables, figures, and case studies. Piyush Kumar Sinha, Professor, Marketing, and Chairperson, Centre for Retailing, Indian Institute of Management Ahmedabad (IIMA), has over 30 years of academic and industry experience. He has also served as Dean, Mudra Institute of Communications Ahmedabad (MICA), and has taught at leading business schools in India. Dr Sinha is active in research in the areas of retailing and consumer behaviour. Dwarika Prasad Uniyal is currently Associate Professor & Assistant Dean (Academic), Jindal Global Business School. He has also served as the Founding Dean of Chitkara Business School, Himachal Pradesh. He has held professorial positions in premier Business Schools like SPJIMR, Mumbai, SPJCM, Dubai-Singapore, and MICA, Ahmedabad, and is a visiting faculty at many premier B Schools.
