Description
Growth is ever more centred on intellectual property. In tech. In innovation. In people. In disruptive models. In data. In value propositions. Those who integrate IP into their strategy, culture and mindset are significantly more likely to grow at pace. This book highlights how entrepreneurs, innovators, executives and investors can source the right ideas, create intellectual assets of value, negotiate the best deals for themselves and knock back any challengers. It draws on the knowledge and experience of 20 leading IP players of today and tomorrow, including the high-growth team at the EPO’s patent academy, to give a series of insights and lessons into how IP inspires and fuels growth of 10 percent, 20 percent, 50 percent and more, not just this year, but next year and into the future.
