Description
JUMP START Your Business Brain details data-proven methods that will make your sales, marketing and business development measurably more effective. What makes this book unique: The methods detailed here are backed by hard data and grounded in the statistical analysis of the success and failure of more than 4,000 new products and services, and more than 6,000 innovation teams. The research quantifies the impact of a back-to-basics, customer-focused approach to sales, marketing and business development. It also uncovers ways to measurably increase effectiveness in todays super competitive, time-compressed and overstressed marketplace. Americas #1 New Product Idea Man Inc. Magazine Halls book is a damn good read…because hes a damn good storyteller. But, speaking as an engineer-business analyst, it is credible because it is supported by a ton of (VERY HARD) data. I LOVE THIS BOOK. (And I rarelynever before, truth be toldgo that far.) PLEASE. P.L.E.A.S.E. Readand ingestthis book. PLEASE. Tom Peters, Co-Author, In Search of Excellence Eureka! Ranchs unconventional approach has won raves from some of the biggest corporations in the country. CNN Doug Hall has a method to his madness, a rigorous, quantifiable process for inventing breakthrough ideas for clients. Unlike many creative gurus hustling ideation wares in the corporate marketplace, Doug makes it imperative that his Eureka! Inventing processes are quantified every step of the way. Todd Datz, Features Editor, CIO Magazine Doug Hall’s unique and effective approach to creating ideas is stimulating, embracing, and funand the results explode with new possibilities. It is truly a winning experience in ideas and self-confidence. Ron Nicodemus, Conference Director, Walt Disney Institute
