Description
Clear, comprehensive and engaging, this core textbook is authored by an established and respected expert in the field and approaches its subject from a truly global perspective, offering in-depth insights into current challenges facing international businesses. The text has been carefully designed to encourage critical reflection and is packed with case studies and innovative learning features to emphasise the links between theory and the real world. The book takes a multidisciplinary, multi-perspective approach, placing International Business in its political, social and ethical context as well as its economic one. This textbook is essential reading for undergraduate, postgraduate and MBA students studying international business for the first time. Janet Morrison PART I: THE INTERNATIONAL DIMENSION AND THE ORGANIZATION Introduction: The Business Enterprise in the International Environment.- Perspectives on Globalization.- PART II: THE ENVIRONMENT OF INTERNATIONAL BUSINESS The Economic Environment.- The Cultural Environment.- The Political and Legal Environment.- PART III: COMPETING IN THE GLOBAL MARKETPLACE International and Regional Trade.- Organizational and Strategic Change.- Marketing.- PART IV: MANAGING IN THE GLOBAL ENVIRONMENT HRM.- Supply Chains.- Finance and Accounting.- Innovation.- PART V: GLOBAL ISSUES AND INTERNATIONAL BUSINESS Ecological Challenges for Business and Society.- Corporate Social Responsibility.- Global Governance.
