Description
By bringing together a multi-disciplinary set of contributions from leading writers in the field of service marketing and management, this book represents a much-needed resource of the current ‘state-of-the-art’ research and conceptual development in internal marketing. Comprising new theoretical and empirical work, and case studies based on a wide range of sector and industry applications, Internal Marketing identifies key themes and issues, including: social model of marketing human resource management perspective marketing and service management quality management organisational development corporate identity, image and reputation corporate communication David Ballantyne Monash University, Australia. Leonard Berry Texas A&M University, USA. Ian CHaston University of Plymouth Business School, UK. James Barnes and Peter Dunne
