Description
Jodie Cook is founder of JC Social Media, an award-winning social media agency that works with international brands, celebrities and small businesses. Jodie was selected as one of Forbes Europe 30 Under 30 Social Entrepreneurs; is a regular commentator on social media; and has written over five books, including the ’50 Great Ideas’ series (Instagram, Facebook, Twitter and Easy SEO) and Winning at Social Media and Stop Acting Like You’re Going to Live Forever. Introduction CHAPTER ONE: STRATEGIC APPROACH Why be strategic? The four steps to building an effective strategy Goal-setting Interview: Holly Chapman, Papier Profile Optimisation Brand and Branding Interview: Kayleigh, O’Connor, Tikiboo Fitness Tone of Voice CHAPTER TWO: CONTENT Why does content matter so much? The four steps to creating great content Post-planning Interview: Kathryn Griffin, Ben & Jerry’s Creating Great Content Captions and Hashtags Interview: Can Atham Finding New Ideas CHAPTER THREE: COMMUNITY What community means The four steps to building a community Understanding Your Community Interview: Jess Reading, Tentsile Active Outreach Responding to Engagement Interview: Sunny Oshan, Frenchiestore Encouraging Interaction CHAPTER FOUR: GROWTH What growth means The four steps to achieving growth Gaining Traction Reaching New Audiences Interview: Elise Armitage, What The Fab Paid Advertising Measuring Results Interview: Carrie Green, Female Entrepreneur Association HEALTH Final thoughts Index Further reading Acknowledgements
