Description
For successful innovation in business the responsible managers need a consistent view of the individual processes as well as an assessment of key projects in all phases of the development. Generating new ideas, fast examination of its feasibility requires skilled methods for evaluation of these ideas and plans. The value of methods and (technological) knowledge is important for every business. Business models, calculation methods and some assessments of certain options for the evaluation of intellectual properties are presented. The ability to identify risks and appropriate responses to misperceptions are important milestones in the innovation process. From analysis of problems to the introduction of market-ready solutions, legal requirements, business demands to risk management systems the most important elements are discussed in this title. Concepts promoting uniform, binding rules for ratings in the innovation process are presented. The identification of target pricing, target costing and litigation, the evaluation of the solution to calculate risk aspects as tasks in financial management and innovation controlling are part of the book. The authors demonstrate how innovation in different industries requires strategic project management. Monetary assessment of the individual processes, a detailed patent portfolio and accounts management for innovation processes are of enormous importance. The book is completed by applications of the Balanced-Scorecard-Concept with practical examples from innovation projects in pharmaceutical and technical businesses.
