Description
Entrepreneurs are hungry. But it’s not just because they’re living on ramen and adrenaline. Peter Cohan has found they’re driven by a hunger to create a working world in which they want to live-something they have to do without money or staff. No business strategy guide has addressed this unique combination of aspirations and challenges-until now. Cohan focuses on six key start-up choices-setting goals, picking markets, raising capital, building teams, gaining market share, and adapting to change-explaining how and why start-ups must make very different choices than established companies. For each area, he provides a decision-making approach and lively case studies of what actual entrepreneurs have done to cook up a thriving business from scratch. Peter S. Cohan is president of Peter S. Cohan & Associates, a management consulting and venture capital firm that has conducted 150 consulting projects and invested in six private companies, three of which were sold for $2 billion. He blogs on start-ups for Forbes and Entrepreneur magazines and teaches strategy at Babson College. Introduction Chapter 1: Setting Goals Chapter 2: Picking Markets Chapter 3: Raising Capital Chapter 4: Building Teams Chapter 5: Gaining Share Chapter 7: Adapting to Change Chapter 8: Implications for Start-up CEOs Chapter 9: Implications for Established Companies Chapter 10: Implications for Start-up Investors Appendix: Analysis of the Interviews
