Description
A useful guide for anyone who wants to make copywriting a business – either as a part-time or full-time career. For practising copywriters, find out how to build and extend your business into related areas.Contents: Acknowledgments; Preface; Note from the Author; 1. Why become a Copywriter?; 2. Getting Started; 3. Getting Kitted Out; 4. Where to Work; 5. Book Keeping for Copywriters; 6. How to Find Work – and Keep it; 7. Getting Help; 8. Delivering Great Copy; 9. Things to Watch Out For; 10. Writing for Advertising; 11. Writing for Direct Mail; 12. Writing for Internal Communications; 13. Writing for the Internet; 14. Writing for the Press; 15. Writing for Public Relations; 16. Writing for Sales and Sales Promotion; 17. Writing for Other Media; 18. Beyond Copywriting; Sources and Reference; Index
