Description
PART I: THE WAY OF THE GOLDEN RULE Chapter 1: Because People Matter Chapter 2: Basic Concepts Chapter 3: Advantages of Doing the Right Thing PART II: THE NEW GREEN, SOCIALLY CONSCIOUS MARKETING MINDSET Chapter 4: The New Marketing Matrix Chapter 5: Abundance versus Scarcity Chapter 6: Build Powerful Alliances With Competitors, Too Chapter 7: Why the Abundance Paradigm Eliminates the Need to Worry about Market Share Chapter 8: Exceptions: Are There Zero-Sum, Win-Lose Situations? PART III: GREEN BUSINESS, GREEN MARKETING Chapter 9: Becoming a Green Company Chapter 10: Marketing Green Chapter 11: Making Green Sexy Across All Demographics and Industries Chapter 12: Language, Greenwashing, and Truth Chapter 13: Three Kinds Of Customers: Are You Reaching Them All? PART IV: GETTING NOTICED IN THE NOISE AND CLUTTER: HANDS-ON WITH COOPERATIVE, PEOPLE-CENTERED MARKETING Chapter 14: Advanced Copywriting Chapter 15: Give the People What They Want Chapter 16: Running a Global Company PART V: USING YOUR BUSINESS TO CREATE A BETTER WORLD Chapter 17: Marketing As Social Change, and Social Change As Marketing Chapter 18: Community-Focused and Charity/Social Change Marketing Chapter 19: Taking the Concept Beyond Marketing: Abundance and Sustainability in Businesses and in Society Chapter 20: Exponential Thinking from Three Practical Visionaries Chapter 21: Profit by Helping the World Chapter 22: Impossible is a Dare: Business For a Better World
