Description
Economic activity imposes increasing costs on the global environment. The lack of progress being made in environmental management is often not as much a question of economics, technology or even interest, as it is of perception, assumptions and how one approaches problems. This study seeks to highlight the key questions regarding entrepreneurship and sustainability in terms of motivation, government intervention and ethics. The book aims to examine how “Green Logic” works, how it differs from other logics and how green thinking can be targeted in order to create environmentally responsible businesses in an era of rapid change. Key questions addressed in depth include: what are the minimal ethical principles to guide environmental living and working?; what motives and obstacles characterize entrepreneurship?; and what principles of creativity and entrepreneurship can be used as tools? In short, what does it take to motivate entrepreneurs to design and start up green businesses?
