Description
Marketing hasnt gotten any easier. Dont get frustrated. Get scrappy. This revised edition of the book Publisher’s Weekly called “a helpful digital marketing bible” features a new introduction, updates, and tools to help you get scrappy. Its an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses big and small. Yet, its also a challenging time, with a lot to do and an ever-changing array of platforms, features, and networks to masterall on a tighter budget. Full of frameworks, hacks, tips, idea starters, and more, Get Scrappy is the handy guide you need to make sense of digital marketing today. Inc Magazine says: This book…will help you take your marketing to the next level without having to increase your budget a dollar. In Get Scrappy, strategist Nick Westergaard helps marketers at organizations of all sizes: Demystify digital marketing Do more with less Build a standout brand that cuts through the clutter Create relevant and engaging content for social media Connect with your community of customers Measure what matters The result is a reliable, repeatable system for reinventing your marketing as marketing reinvents itself. Take your digital marketing from good to great with Get Scrappy.
