Description
Push past any obstacle to Get Clients Now! with the third edition of this definitive guide for growing your business. Replace scattershot marketing with a menu of targeted strategies and a 28-day action plan (including practical worksheets and exercises) focused on proven tactics, the power of relationships, online and social-media networking, overcoming fear, and more. C. J. Hayden is a Master Certified Coach, popular speaker, and principal of Wings for Business, LLC, a firm that teaches self-employed professionals to make more money with less effort. Contents Foreword by Jay Conrad Levinson Acknowledgments Introduction PART I: THE SETUP Chapter 1: What Really Works? Effective Marketing Strategies Chapter 2: Where Do You Start? The Marketing and Sales Cycle Chapter 3: Where Are You Headed? Setting Your Sales and Marketing Goal PART II: THE SYSTEM Chapter 4: What’s Stopping You? Selecting Your Success Ingredients Chapter 5: Here’s What to Do: Choosing from the Action Plan Menu Chapter 6: You’re Ready . . . Let’s Go! Putting the System into Action PART III: THE STRATEGIES Chapter 7: Filling the Pipeline: When You Don’t Know Enough People to Contact Chapter 8: Following Up: When You Know Plenty of People but You’re Not Contacting Them Chapter 9: Having Sales Conversations: When You’re Contacting People but Not Getting a Chance to Sell Chapter 10: Closing Sales: When You’re Having Sales Conversations but Not Getting Sales Index
