Description
Zarrar Chishti is a software and games development consultant who has developed and marketed more than 500 games for companies all across the globe. As CEO of Tentacle Solutions, he consults with teams around the world to develop gamification options. Introduction 1 Part 1: Introducing Gamification Marketing 5 Chapter 1: Gamifying Your Marketing Strategy 7 Chapter 2: Getting to Know Gamification Models 17 Part 2: Beginning Your Gamification Marketing Quest 35 Chapter 3: Identifying Your Target Audience 37 Chapter 4: Increasing Engagement in Your Campaign 51 Chapter 5: Budgeting Your Development 69 Chapter 6: Getting to Know the Technology 83 Part 3: Executing Your Gamification Plan 105 Chapter 7: Making Your Game a Reality 107 Chapter 8: Selecting the Right Components 121 Chapter 9: Launching and Promoting Your Game 141 Part 4: Monitoring Real-Time Events and Data after You Go Live 165 Chapter 10: Capturing All the Data 167 Chapter 11: Analyzing and Applying Data 185 Chapter 12: Avoiding Data Overload 201 Part 5: Preparing for Your Next Gamification Quest 213 Chapter 13: Failing Up: Learning from Your First Quest 215 Chapter 14: Relaunching Your Gamification Marketing Campaign 227 Part 6: The Part of Tens 241 Chapter 15: Ten Best Gamification Marketing Examples 243 Chapter 16: Ten Common Gamification Marketing Mistakes 251 Chapter 17: Ten Benefits to Gamifying Your Marketing 261 Index 269
