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Praise for From Assets to Profits Competing for IP Value & Return “A timely collection of insights from a cast of leading experts whose experience spans the entire IP ecosystem. Mr. Berman’s examination of IP assets and business models–and their myriad dynamics and dependencies–provides a compass that leads readers through a changing landscape.” –Damon C. Matteo, Vice President & Chief Intellectual Property Officer, Palo Alto Research Center, a subsidiary of Xerox Corporation “What is most impressive about Bruce Berman’s new book is that it provides a holistic approach to IP management. For most patent holders, IP needs to serve the business, not be it. As many of the contributors to From Assets to Profits point out, considerations such as relationships, alliances, and competitive advantage provide most companies greater ROI than the siren song associated with patent royalties. From Assets to Profits is a welcome addition to the best thinking about managing intellectual assets.” –Marshall Phelps, Corporate Vice President for IP Policy & Strategy, Microsoft “From Assets to Profits provides a road map for helping IP holders move from an exclusionary strategy to a more inclusive one for creating meaningful profits. Bruce Berman’s valuable book helps readers step seamlessly into the shoes of an IP chieftain, investor, broker, open-network innovator, litigator, and economist.” –Bill Coughlin, President & CEO, Ford Global Technologies, LLC “When it comes to articulating the value and importance of intellectual property, no one does it Bruce Berman. In his fourth book, From Assets to Profits, Berman continues this quest, demonstrating how to profit from IP with concrete examples and insights from the industry’s foremost experts. Like his previous books, this is a must-read for all business and finance executives. Berman’s books are as conceptually brilliant and as innovative as the people and content they cover.” –Steve Lozan, Investment Manager & IP Sector Specialist, Smith Barney Bruce Berman is CEO of Brody Berman Associates, Inc. in New York, the leading communications and consulting firm for intellectual property holders and managers. He has played a significant role in IP-related transactions and litigation and has helped to positively position billions of dollars in intellectual assets. His previous books include Making Innovation Pay and From Ideas to Assets, both highly acclaimed anthologies published by Wiley. Acknowledgments. Introduction. Chapter 1. Out Of Alignment-Getting IP And Business Strategies Back In Synch (Dan Mccurdy). Chapter 2. The Evolution Of The Technology Firm, IP Rights, And The Business Of Licensing (Bryan P. Lord). Chapter 3. Strategy Before Tactics: Re-Engineering The IP Ecosystem (Kevin Rivette). Chapter 4. IP Investing: Catalyst For Return Or Recipe For Pain (Bruce Berman). Chapter 5. Making Sense Of Recent Court Decisions and U.S. Patent Reform (Irving Rappapport and Bruce Berman). Chapter 6. Patent Valuation Methods And Contexts: Navigating Dangerous Waters (James E. Woods, Phd). Chapter 7. Measuring And Conveying IP Value In The Global Enterprise (Joe Beyers). Chapter 8. More Valuable Than Cash: Strategic Patents AND Return On Investment (Willy Shih). Chapter 9. The Changing Economics Of Patent Litigation: Assessing Risk & Return (Ronald J. Schutz). Chapter 10. Making Reputation Pay: How Intellectual Assets Influence Shareholder Value (Jonathan Low). Chapter 11. IP Asset Sales: A Work In Progress (James E. Malackowski). Chapter 12. The Evolving Role Of IP In M&A: From Deal-Breaker To Deal-Maker (Ron Laurie). Chapter 13. Patents-As-Hedge: Wall Street’s Emerging Monetization Model (John A. Squires). Chapter 14. Financing IP Assets – What Banks And Traditional Capital Providers Are Missing (Keith Bergelt). Chapter 15. Property And Capital Refined: Toward A Global Knowledge Value Chain (Ulf Petrusson And Bowman J. Heiden). Index.
