Description
Examining franchising both from an entpreneurial and from an international perpective this book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world: europe, balkans, china, usa, africa, and less developed markets. A stable of prolific business and hospitality researchers have collaborated with Ilan Alon, a known author of international franchising, to advance the state of knowledge on franchising and its applications to emerging markets. Part i of the book reviews applicable theories of internationalization, international market seletion, emerging markets and entpreneurship to franchising. Part ii provides area studies of four distinct regions. Part iii provides some case studies exemplifying internationalization, use of francihsing in a non-profit setting, the decision to use franchising by a small entrepreneur, and an experience of a failed franchisee in china. Collectively, this volume contributes to the literature of international franchising through an examination of both internal and external factors.
