Description
Based on research conducted with senior managers across Europe, this book aims to identify the challenges being faced by companies in leading sectors and to present, by a case-study method, the solutions that these managers are finding as they prepare to safeguard their firms’ positions and ensure future success in the 1990s and beyond. Charts and Tables – Company Reference Chart – Case Summaries – Preface – Acknowledgements – The Challenges Ahead – PART 1: EUROPEAN INDUSTRY – CMB Packaging – FAI Industrial Machinery – The European Truck Manufacturing Industry – PART 2: EUROPEAN SERVICES – Zust Ambrosetti Transport – Banco Comercial Portugues – Schiphol Airport – SAS Scandinavian Airlines – PART 3: EUROPEAN CONSUMER GOODS – Belfe Clothes – The Mexx Group – Amorim Lage, S.A. – Concluding Remarks – Index
