Description
SECTION I: THE CHALLENGE OF ENTREPRENEURSHIP 1. The Foundations of Entrepreneurship 2. Ethics and Social Responsibility: Doing the Right Thing 3. Creativity and Innovation: Keys to Entrepreneurial Success SECTION II: THE ENTREPRENEURIAL JOURNEY BEGINS 4. Conducting a Feasibility Analysis and Designing a Business Model 5. Crafting a Business Plan and Building a Solid Strategic Plan 6. Forms of Business Ownership 7. Buying an Existing Business 8. Franchising and the Entrepreneur SECTION III: LAUNCHING THE BUSINESS 9. Building a Powerful Bootstrap Marketing Plan 10. E-Commerce and the Entrepreneur 11. Pricing and Credit Strategies 12. Creating a Successful Financial Plan 13. Managing Cash Flow 14. Choosing the Right Location and Layout SECTION IV: PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS 15. Sources of Financing: Equity and Debt 16. Global Aspects of Entrepreneurship 17. Building a New Venture Team and Planning for the Next Generation Appendix: The Daily Perc Business Plan Cases
